SARRAN Featured in The New York Times

We are incredibly proud to share that Sarran Youkongdee,

a visionary designer within our WDYW New York project at 3NY, has been featured in a full profile by The New York Times.

From the intricate floral gardens of his childhood in Thailand to the prestigious stages of New York Fashion Week, Sarran’s journey is a testament to the power of cultural heritage meeting modern luxury. His "Rak Ambassador" line—a stunning homage to the Ayutthaya era—has officially made its mark on the global fashion capital.
Experience the Collection at 3NY

You don't have to just read about it. We are thrilled to host the Ambassador line right here in New York.

Sarran’s signature headpieces, which blend traditional Thai brass craftsmanship with innovative materials like compressed silk and linen, are available for a limited time.

• Location: 3NY Fashion Concept Store, New York
• Availability: Now through April

Sarran’s work is more than jewelry; it is "art for the body" that evokes the delicate balance of nature and history. We invite you to visit 3NY to witness the craftsmanship that caught the eye of the world’s most prestigious newspaper.
Read the full story: “The Gardens of His Childhood Now Show Up in His Designs” – available now in The New York Times print and online editions.

https://www.nytimes.com/2026/03/13/fashion/jewelry-design-sarran-youkongdee.html