The Legacy

WDYW New York x 3NY : A Legacy of Curation & Connection

For nearly two decades, 3NY has stood as a cornerstone of SoHo’s fashion landscape on Broome Street. Historically known as a hidden gem for industry insiders, 3NY’s journey has always been defined by a single mission: to bridge the gap between visionary talent and the global fashion community.

Today, WDYW New York is proud to bring this legendary curation to the digital forefront. We take pride in our collective selection of renowned designers globally—from the established houses of London, Milan and Paris to the dynamic, emerging creative scenes of Seoul, Shanghai, Beijing, Tokyo and Bangkok. By blending the energy of New York with international contemporary style, we continue to earn the trust of style icons who look to us for what’s next.

At 3NY, we don't just follow trends; we believe that when it comes to the latest in global fashion, you saw it here first.

The WDYW New York Project: Growing Together
Our mission extends beyond traditional retail. At WDYW New York, we believe in the power of fresh talent and the sustainability of new ideas. This is why we created the WDYW New York Project—an exclusive digital and physical collaboration with 3NY designed to empower emerging designers.

We are looking for more than just a collection; we are looking for cool vibes and authentic stories. This project offers a rare opportunity to showcase your work in the heart of SoHo through our shared expertise, leveraging 3NY’s deep-rooted connections and iconic window displays to elevate your brand.

Our commitment is simple: We grow when you grow. We invite you to join our legacy and share your vision with New York’s elite fashion clientele.

Show us what you’ve got—let’s shape the future of fashion together.