The Gateway to SoHo Retail Excellence
WDYW New York x 3NY The Gateway to SoHo Retail Excellence
WDYW New York is a premier multi-designer curation in collaboration with the legendary store 3NY. With over 17 years of elite buying expertise, we bring unparalleled retail authority and a proven track record to our permanent location in the heart of SoHo.
We are not a space for everyone; we are highly selective. Our curation is built on a foundation of excellence, where over 70% of our floor space consists of brands we personally scout, import, and buy.
This ensures that emerging designers showcase their collections alongside a premium curation of global talent.
Our Mission: Boutique Partnership over Mass Presence
At WDYW New York, we deliberately choose not to be a "mega project." Quality over Quantity
Our mission is to maintain a close, intentional connection with every designer we select.
3NY location at 448 Broome street New York NY 10013
Designer Solo Wall Section
Store vibe with a curated mix of global talent
Solo Window and Performance Space for Your Brand
Your brand’s hype is consistent; our events always draw a line around the block.
Packed for every event
The WDYW Opportunity: Market Research & Investment
We provide a strategic "Testing Ground" for new talent. Before we commit to a full investment, we offer designers the space to study the market and develop their brand identity alongside us.
This collaborative phase is a critical bridge, transforming high-potential designers into established partners that we eventually transition into our permanent buying roster.
We work with you as a dedicated partner, providing:
• Active Monitoring: Daily observation of your collection’s performance firsthand.
• Agile Response: Real-time feedback and quick pivots to optimize results.
• Maximum Value: Ensuring every moment with us is a valuable investment in your growth and future as a bought-in brand.
The Accelerator & Placement Package
• Iconic SoHo Presence: Feature your brand in our Broome Street windows and high-traffic curated retail space.
• Exclusive Solo Events: Opportunities to host dedicated brand events to engage directly with our loyal customers.
• Strategic Growth: Utilize the "3NY Vision" to refine your curation specifically for the New York market.
• Proven Success Path: A 3-month partnership designed to transition successful brands into our permanent legacy as a core 3NY partner.
Custom Consultation & Bespoke Services
Beyond retail placement, we offer specialized consulting to help you strategically penetrate the US market. Whether you require Tailored PR Strategies, Press Coverage, PR Dinners, Runway shows, or Influencer & KOL Services, we provide bespoke solutions to meet your brand’s specific needs.
Next Steps: Choose Your Path
Option 1: Book Your Complimentary 15-Minute Curation Review
We believe in building strong, lasting partnerships. If you’d like to discuss your brand’s potential first, please fill out the form below. Our team will review your profile and respond within 48 hours.
Please include:
• Brand Name & Instagram/Website
• Proposed month for placement (May – December 2026)
• Preference for an In-store visit or Zoom call
OR
Option 2: Direct Book Services
Ready to proceed? [Explore Accelerator Packages & Book Directly Here] to secure your placement and start scaling your brand today.